Senshi means warrior. With Japanese-style innovation and precision elements of design, Senshi lures are battle born and combat ready. Built to entice vicious reactions from the most aggressive adversaries, Senshi lures have the highest quality components and sleek, realistic colors. Senshi lures are put through rigorous on-the-water test-ing. That way you know that when the fight begins your Senshi lure will perform at peak level until the mission is accomplished.